Work
Each case study follows the same order I work in: the problem, what I learned about the people using the product, what I built or changed, and what came of it.
Show work involving
- Shaping a children’s social platform around students and teachers Six years moulding a social and monitoring platform for school children around how students and teachers actually used it.
- Running an online horse marketplace end to end My own business: an online marketplace for buying and selling horses in Ireland, where I own the product, the build, the marketing and the revenue.
- AI-powered analysis for financial data Consulting work building AI products that turn many third-party financial data sources into clear insights, including fine-tuning a specialised model.
- Shaping a broadcaster’s website around millions of readers and viewers Analysing millions of user interactions for a US broadcaster, and shaping the website and its publishing tools around how readers, viewers and station staff actually behaved.
- Building products around what EF Hutton’s users needed Developing EF Hutton’s product around user behaviour and experience, including a maps application for local search and the APIs and search engine behind it.
- Selected earlier projects AI promotional videos for online course sellers, search and e-commerce at Energy Dynamics, a food truck’s website and POS, and the web work in Nepal where I first led a team.